Free LinkedIn headline generator

LinkedIn headline generator: score yours, then rewrite it

Paste your current headline and tell us the role you want. You'll get a score, the change that would help most, and rewrites that put the job first.

  • Takes under a minute
  • No account needed
  • Your score is free

What you'll get

  • 1

    A score out of 100

    Based on what recruiters notice first: whether the job is in the first 40 characters, whether it matches the role you want, and how much filler there is.

  • 2

    The change that matters most

    We point out the weakest part of your headline and explain how to fix it in a sentence.

  • 3

    Rewrites built from your answers

    Each option uses the role and audience you entered, so it fits your situation.

Headline Step 1 of 4

What's your headline right now?

Paste it exactly as it appears on your profile. Up to 220 characters.

0 / 220

What role do you want to be found for?

Use the job title a recruiter would search for. If it's different from your current title, go with the one you want next.

What do you want your headline to do?

We weigh the score differently for each goal. Recruiters search for job titles, while clients and followers look for someone who can solve their problem.

Who do you help?

Optional, but worth filling in if you want clients or followers. Skip it if you're only job hunting.

Free, no email needed

How this LinkedIn headline optimizer scores

A LinkedIn headline optimizer scores the line recruiters see before they click on your profile. This one checks seven things: whether the job is in the first 40 characters, whether the role you want appears at all, length against LinkedIn's 220-character limit, filler words, structure, specificity, and whether it says who you help.

The rewrites are built from the role you type in, so they're written for you. The strongest headlines are usually between 60 and 120 characters. That's enough room for the job and one piece of proof, and still easy to read on a phone.

Clarity

Does the role you want appear in the first 40 characters? That's often all a phone shows.

Specificity

Does it include an industry, a number or a result as well as a job title?

Keywords

Does the headline include the words from the role you want to be found for?

Length

LinkedIn allows 220 characters. Headlines between 60 and 120 tend to work best.

Filler

Words like ninja, guru, passionate and seeking opportunities take up space without saying what you do.

Structure

A readable phrase works better than a long list of skills separated by pipes.

Audience

Does it say who you help? This matters most if you want clients or followers.

Scoring last reviewed by the MentorCruise careers team.

LinkedIn headline examples

Each example shows a common headline, a stronger version, and why the second one scores higher. They're here to show how the scoring works. For a rewrite that fits you, paste your own headline into the generator.

Before

Passionate Leader | Seeking Opportunities | Results-Driven Professional

It opens with filler and never names a job. 'Seeking opportunities' also comes across as urgency rather than expertise.

After

Product Manager | B2B payments | Shipped checkout used by 40k merchants

The job title comes first, followed by an industry and a result a hiring manager can check.

Before

Software Engineer | Python | Java | AWS | Kubernetes | Docker | Microservices | CI/CD | Seeking Senior Roles

This is a list of skills. Search may pick up 'Python', but most people won't read to the end, and that's where the role this person wants is buried.

After

Senior Software Engineer | Distributed systems | I help teams cut p99 latency

It names the role and a specialty, then says who the person helps. The individual tools can go in the Skills section.

Before

Account Executive at Acme

Accurate, but it only describes her current job. Someone hiring a product marketer won't find this profile.

After

Product Marketing | previously Account Executive | 7 years selling SaaS to CISOs

The role she wants comes first, and her sales background becomes supporting evidence.

LinkedIn summary generator: the About section

LinkedIn shows about three lines of your About section before the 'see more' link, and most visitors don't click it. That makes your opening sentence the most important part. Like your headline, it should say what you do and who you help.

Paste your About section into the last step of the generator and we'll rewrite the opening lines for you. For help with the rest of your profile, such as Featured, your experience bullets or your photo, a personal-branding mentor can go through it with you.

Start with your headline

LinkedIn optimization beyond the headline

Your headline gets people to click. The rest of your profile has to convince them once they arrive. After your headline, these four areas make the biggest difference.

The first three About lines
Say what you do and who you help in one sentence. Opening with the people you help reads better than starting with 'I am a'.
Experience bullets
Start with a verb, include a number and finish with the result. Keep skills in the Skills section and use your bullets to back up what your headline says.
Featured
Choose one or two pieces of work a hiring manager can open and understand quickly. A long list of every talk and post is hard to scan.
Activity
A great headline on an inactive profile still looks inactive. Commenting on posts about the work you want is an easy way to stay visible.

How to write a LinkedIn headline that gets found

It takes three steps. The generator handles the scoring, and you paste your favorite rewrite into LinkedIn.

Score my headline
  1. 1

    Paste your current headline

    Use the one on your profile today, even if you already plan to change it. That way the score reflects what recruiters see right now.

  2. 2

    Name the role you want to be found for

    Use the title you'd want a recruiter to search for, like Staff Product Manager. It doesn't have to match your current job.

  3. 3

    Check your score and pick a rewrite

    The score shows what's holding your headline back. Each rewrite leads with the job, drops the filler and stays under 220 characters. Paste the one you like best into LinkedIn.

Get a second opinion from someone who hires

Personal branding and career mentors who review profiles like yours every week.

Browse personal-branding mentors

LinkedIn headline questions and answers

Is this LinkedIn headline generator free?

Yes. Your score and the main issue are free, and you don't need an account. We only ask for your email if you want the full breakdown and the rewrites.

How long can a LinkedIn headline be?

220 characters. On a phone, people often see only the first 40 or so. That's why the scorer puts so much weight on the opening and why every rewrite starts with the job title.

How much of my headline do recruiters see?

On desktop, usually the first 100 to 120 characters. On mobile, often just the first 40. If the role you want isn't in that space, many recruiters won't see it.

Is this a LinkedIn headline examples page?

Partly. The tool scores your own headline and rewrites it around the role you want. Further down the page, annotated examples explain why some headlines score better than others.

Can it write my LinkedIn summary too?

It can rewrite the opening. If you paste your About section, you'll get new first lines along with your headline rewrites. LinkedIn shows about three lines before 'see more', so that's the part most people read.

Should a headline be different for job search and thought leadership?

Yes. Hiring managers search by job title, while potential clients and followers look for someone who can solve a problem they have. The goal you pick changes how the score is weighted and how the rewrites are written.

Do I need LinkedIn Premium for this to work?

No. Headlines are public, and the 220-character limit and the way search matches them are the same with or without Premium.

Will this get me more profile views?

It helps you show up for the role you named, which is the part you can control. Views also depend on how active you are, your network and who's hiring. A mentor can help you work out which of those is holding you back.

Is my headline stored?

We store your headline, target role and score without any personal details, so we can check the scorer is working well. Your email is only attached if you choose to unlock the rewrites.

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Want help with the rest of your profile?

The generator shows you what's missing from your headline. A mentor who hires for your target role can tell you whether the rest of your profile is ready for it.